ChamberShift powered by Shift In AI
Free
Free self-assessment for chamber leaders

How healthy is your chamber's digital front door?

Answer 21 quick questions across the seven areas that decide whether businesses find you, join you, show up, and renew. You'll get a 0–100 score, a pillar-by-pillar breakdown, and your three highest-impact fixes.

  • Takes about 10 minutes, no login needed
  • Built for chambers with 1–8 staff
  • Results show on screen right away — print them for your board
What your score means
0204060801000
Critical0–39
At risk40–59
Stable60–79
Thriving80–100
The assessment

Seven pillars, 21 questions

Pick the answer that best matches how your chamber works today, not how it will work after next year's budget.

Each answer scores 0–3 · Pillar scores out of 9 · Total scaled to 100
WEBSITE & SEO

Website, SEO & Lead Capture

Can a local business owner find you, understand the value, and join without calling the office?

0 / 9
How does a business join your chamber online?
How complete is your Google Business Profile?
What happens when someone fills out an 'interested in membership' form?
REPUTATION

Reputation Management

What does a prospect see when they Google your chamber, and do you help members build their own reviews?

0 / 9
How many Google reviews does your chamber have?
How do you ask for reviews?
How do you respond to reviews and online mentions?
EVENTS

Event Management & Promotion

Do events sell out on a system, or on last-minute effort?

0 / 9
How do people register and pay for events?
When does promotion start for a typical networking event or luncheon?
What happens after an event?
SOCIAL

Social Media Planning

Is posting a plan, or a scramble?

0 / 9
How is your social content planned?
How consistent is posting on your primary channels?
Who can create and post content if your main person is out?
RETENTION

Member Growth & Retention

Do renewals and onboarding run on their own, or on someone's memory?

0 / 9
How are renewals handled?
What does a new member experience in their first 90 days?
Do you know your member retention rate?
AI & RESPONSE

AI & Speed to Lead

Who answers when a business owner reaches out at 9 p.m.?

0 / 9
What happens to website chat, texts, or calls after hours?
How fast do you typically reply to a new inquiry?
How does your team use AI tools today?
REPORTING

Board Reporting & Non-Dues Revenue

Can you prove marketing ROI to your board, and does digital create revenue?

0 / 9
How do you report marketing results to your board?
How much do you know about where new members come from?
Does your digital presence generate non-dues revenue?
0
Critical
0 of 21 answered