ChamberShift powered by Shift In AI
Free self-assessment for local business owners

How visible is your business online?

Answer 21 quick questions across the seven areas that decide whether nearby customers find you, trust you, and come back. You'll get a 0–100 online presence score, a pillar-by-pillar breakdown, and your three highest-impact fixes.

  • Takes about 10 minutes, no login needed
  • Built for storefronts, trades, and local services
  • Results show on screen right away — print them for your team
What your score means
0204060801000
Critical0–39
At risk40–59
Stable60–79
Thriving80–100
The audit

Seven pillars, 21 questions

Pick the answer that best matches how your business works today, not how it will work after next year's budget.

Each answer scores 0–3 · Pillar scores out of 9 · Total scaled to 100
WEBSITE & SEO

Website & Findability

Can a nearby customer find you on Google and understand what you offer in under 10 seconds?

0 / 9
When someone searches your service + your city, where do you show up?
How would you describe your website?
How complete is your Google Business Profile?
REPUTATION

Reviews & Reputation

What does a prospect see when they Google your name — and do new reviews show up on their own?

0 / 9
How many Google reviews do you have?
How do you ask happy customers for reviews?
How do you respond to reviews and online mentions?
LEAD CAPTURE

Lead Capture & Speed to Lead

When a prospect reaches out at 9 p.m., how fast do they hear back?

0 / 9
What happens when someone fills out a contact form or messages you after hours?
How fast do you typically reply to a new inquiry?
Where can a customer start a conversation with you?
SOCIAL

Social Media & Content

Is posting a plan, or a scramble that depends on who has time?

0 / 9
How is your social content planned?
How consistent is posting on your primary channel?
What do you mostly post?
PROMOTIONS

Promotions & Events

Do your sales and events fill up on a system, or on last-minute effort?

0 / 9
How do you promote a sale, open house, or workshop?
How do customers sign up or RSVP?
What happens after a promotion or event?
LOYALTY

Customer Loyalty & Retention

Do first-time customers come back — and do you know who's slipping away?

0 / 9
How do you bring customers back after their first visit?
Do you collect customer contact info for marketing?
How do you win back a customer who hasn't been in for a while?
AI & OPS

AI & Operations

Are you using AI and automation to save hours, or still doing everything by hand?

0 / 9
How does your team use AI tools today?
How are reminders, confirmations, and follow-ups handled?
How do you know if your marketing is working?
0
Critical
0 of 21 answered